Providing Value

We all supply value in the workplace—either by the work we inject as an employee, or with the products and services we sell in our business. A great performance review might not be enough to guarantee a promotion or even to keep in your current line of work. In addition to that, a high-quality product or service might not be enough on its own to guarantee a sale.

Give First Mentality

Value is in the eye of the observer (think about how much more you may pay for an umbrella on a showery day). Workers who are simple to get along with and reliable with assignments will be more useful to their manager than somebody who produces stress in team meetings and misses deadlines on a regular basis. In addition to that, a product will be more useful to a consumer if:

  • it’s on sale
  • if it includes a contributed bonus
  • Or a famous person endorses it
Team Player Image

Make Your Ad Count

At the same time, we are becoming desensitized to ads; we have gotten very wary of bonus offers, up-sells and add-ons. We are seeking authenticity; that is what we value today. A lot of consumers are feeling under pressure, they are feeling the pinch and on tight budgets and being very selective in what they are buying. At the same time they are being bombarded with a virtual flood of sales offers. Consumers are picking out the products and service they perceive to be the most useful. You absolutely have to maximize the sensed value of what you offer. But you likewise need to support yourself and your loved ones.

So what do you do?

Seek things out that you are able to add on to your products and services that will not cost you a great deal but are still really useful, e.g. a downloadable e-book or accompanying CD. Approach somebody who has a complimentary business that services your market, and ask him or her to chip in an additional product or service. It is a win-win, as they acquire the exposure to your clients or customers and you get the extra value for your offer. Add to the sensed value of your product or service by including case studies and/or recommendations. Think about who may have the peak level of “societal capital” for your audience. Typically this will be somebody whom your leads may relate to as having like challenges and conditions OR somebody they look up to for having accomplished what they are attempting to accomplish. Once you consider ways to amp up the sensed value of what you provide, put yourself in your customer’s shoes.

Business Man image

Is there something about your product or service that you brush aside, but that other people find useful? If you’re not certain, survey satisfied buyers and customers. Workers and business owners, make yourself essential to your team by demonstrating yourself as a leader. Listen to your team, reply to your customers emails and provide honest feedback, this is the best way to show the entrepreneur mindset. Naturally, do this for work projects and additional office tasks, but likewise extend it to personal issues. For instance, if somebody tells you about an awesome holiday spot, and somebody else is planning their next trip, suggest that the 2 individuals chat about it. Point out the added value you are already giving to your customers. Maybe you regularly catch clues that everybody else misses. Do not simply assume your clients will notice: point them out in an email or blog post. In this crowded & competitive business market and challenging economy, there are chances for the cream to rise to the top.

Make certain you remind individuals of your value…

why you’re the entrepreneur they need to follow.


2 Comments

Tamara · February 17, 2018 at 11:35 am

Hi Pete,
thank you for this great article. I totally agree with you that we need to be good providers. We need to show our customers that we care about them.

We are here to help them and serve them. I love the quote from Richard Branson: “The key is to set realistic customer expectations, and then not to

just meet them, but to exceed them — preferably in unexpected and helpful ways.” And the other one from John Russell: “The more you engage with

customers the clearer things become and the easier it is to determine what you should be doing.”
Kind regards, Tamara

    admin · February 17, 2018 at 2:04 pm

    Hi Tamara,
    Firstly, thank you for taking the time to leave a comment.
    We need to treat our customers with the same expectation that we ourselves have. If we purchase a service or product, we want it delivered on time and in the stated condition. Equally we also want to know that the customer service is not only available but is has sufficient knowledge to deal with our query in a timely manner.
    Best regards
    Pete

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