Welcome to the Fifth lesson in the Brand & Grow with Customer Incentives.
I hope you have found the previous lessons both informative and useful and that you now have a better understanding of what’s involved in this marketing strategy.
If you missed any of the previous lessons you can find them under Training Materials on my web site.
The direct link is: Brand & Grow Promotional Series
Well, we have come to the final lesson in the Brand & Grow with Customer Incentives blog post Sequence. I sure hope you have enjoyed your lessons and learned a lot about using incentives to grow and brand your business. As we have been discussing using promotional material to grow your business is a very effective means of branding. Some might say it’s a combination of branding and marketing. You want to promote your business but you also want to ensure that the items you offer are a reflection of what your brand represents to the consumer.
Here are a few more ideas that might help get your creative juices flowing:
– Buy Quality Merchandise
Unless you want to project “cheap” to your customers, don’t buy cheap stuff. You don’t want them to throw it away; you want them to get use out of it for a long time so that they think of you when they do.
– Make It Targeted
If your audience consists of pet lovers, make sure the items represent the knowledge that they love pets. Pet toys, pet clothing, and t-shirts representing their love of all things pets will go far. Similarly, if they love technology, you want to ensure your promotional merchandise reflects their love of tech.
– Make It Usable
You want them to use the item that you’re giving away. Otherwise it’s just a waste of money. This means that you need to know what types of things they need or will use. Will they use a magnetised refrigerator frame or pad for a list?
– Work with a Consultant
There are consultants who work with the companies that sell promotional materials or premiums. The consultants can help you figure out what your audience will enjoy receiving and also how to get them at the best price for the quality that you want.
– Consider Sponsorship’s
A good way to use premiums is to sponsor a child’s sports team or an event. This is a great way to get your name out there into the community and an excellent use for promotional materials.
– Think Experiences
One thing that a lot of businesses don’t think about is giving their customers experiences along with things. For example, give them a shopping spree and t-shirts to wear while on the spree.
– Don’t Go by Price Only
The biggest mistake people do when buying promotional materials is think there is a free ride. If you pick the cheapest priced items, you’ll get things that you cannot even use and that no one else wants to use either
– Consider Customer Loyalty Programs
A good use of promotional merchandise is within a customer loyalty program. Let them use points earned by their participation, or expenditures for promotional merchandise like t-shirts.
– Surprise Customers
When you have a long-term customer who has an anniversary, birthday or other life event, surprise them with a commemorative item of value that has your logo and information on it.
Bottom line customer incentives are a great way to brand and grow your business as well as become recognised as a reputable and generous business in your industry so why not use them!
As we close this final lesson I would like to thank you again for joining me for this sequence. I sincerely hope that you have learned a lot about using customer incentives to brand and grow your own business! Even though we have come to the end of your lessons I want you to know that I am still available to answer your questions, so please feel free to contact me if you need any help getting started using incentives.
If you found today’s blog post helpful, please take a moment to share on Social media and write me a comment. I always love to hear what people think of my blog posts and it also fascinates me the reach and depth a blog post has.
That’s it for today’s lesson.