Second Lesson – Slide Share

It is time for your second lesson in the Slideshare for Business Crash Course. I hope you found lesson one informative and have had some time to set up your Slideshare account, work on your profile and explore some of the presentations available.

In today’s lesson, we are going to talk more about setting up your account, customizing your profile and sharing your presentations with the world. As we discussed in the last lesson, Slideshare is a massive social network not unlike Facebook, Twitter, LinkedIn and YouTube, so when it comes to setting up a solid profile the process is very straightforward. If you have not already done so, you will want to take some time to go through each step under the account settings tab and make sure that you are providing plenty of information about your business. Many business owners overlook this step and do not spend enough time optimizing their profile. This is a big mistake and one you should avoid. By taking the time to set up a good profile not only will you make it easier for people (your target audience) to find, follow and share your presentations, it will also help with search engine optimization, which we will discuss later on in this course.

Once you have completed your profile, it is time to start sharing your presentations. If you do not have any prepared do not worry they are very simple to create with software like Power Point, Open Office or Keynote if you are a Mac user. Of course, you do not just want to throw up anything. You want to make sure that the content you are uploading to Slideshare is helpful, informative and engaging to your target audience.

Slideshare Presentation image

Once you have completed your profile, it is time to start sharing your presentations. If you do not have any prepared do not worry they are very simple to create with software like Power Point, Open Office or Keynote if you are a Mac user. Of course, you do not just want to throw up anything. You want to make sure that the content you are uploading to Slideshare is helpful, informative and engaging to your target audience.

A good place to start is with content you have already created. For instance, you can convert articles, blog posts or even a collection of helpful tweets into a presentation. You can also include click able links inside your presentations so that you can direct your viewers to your business and increase traffic to your website.

Useful tutorial on Slideshare

I have found a quick tutorial that will show you how:

http://www.ehow.com/how_4443233_add-links-powerpoint.html

To enhance your presentation even more you can and should include attention grabbing images, some text, music and narration. You can even add video clips. This will give it a more professional feel and make it more enjoyable and engaging for viewers.

TIP: Out of these three, the images are the most important, because people expect presentations to be visually appealing and if you upload slides that include nothing but text your viewers will click away before the reach the end of your presentation.

Still unsure of how to set-up your account, here is a blog post that will help you: http://www.slidecoaching.com/2010/04/how-to-activate-url-links-slideshare

Know the Rules

When adding your presentations it is important to make sure you adhere to the terms and conditions of the website to avoid getting your account removed or worse. You also want to make sure that you provide a catchy title, a good description, choose an appropriate category and include related tags. You can also choose whether you want your presentation to be public or private. After you are done uploading you can manage your slides by clicking on the “My Uploads” link under your profile tap in the upper right hand corner of the page.

Linkedin image

Homework

Here are two things I want you to do before your next lesson.

1. Spend some more time working on your profile so that it provide plenty of information about your business.

2. Create and upload a brief presentation about yourself or your business, so that you can get a good feel for how the platform works.

That is it for today’s lesson. In your next lesson, we will be talking about search engine optimization (SEO) and social marketing with Slideshare.