This blog post forms part of a of a sequence on E-commerce which I am running over the next few days… Please bookmark or feel free to share if you find it useful.

If you missed any of my previous blog post you can find them under Training Materials or by clicking on the link below:

The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth.

We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.

What did all this serve to do?

It rationalised Superman’s superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.

Basically it gave a reason why.

However far fetched the reasons were, undoubtedly they serve to make the film more believable.

They explain why Superman has superhuman powers. And so do many other Superhero films – The Hulk, Spiderman etc, all explain away the superhero’s powers, adding an increased degree of believability that would otherwise be absent.

All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.

So how can you make this work for you?

Special offers

Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stock-take, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.

Limited availability

Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or “forgotten” stock that was in one of your storerooms that got “lost” behind other stuff.

If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.

Why you are the best choice?

Perhaps you have over 20 years experience in your field which enables you to know your industry inside out.

Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers.

Think about it – you can always find an “angle” to justify why you are the best person to buy from.

Customer Testimonial

In a way these are “reasons why” someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products.

Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.

Give people a reason why. Make a story out of it. We all see shops with “Sales” banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don’t we?

The “Reason Why” is a powerful technique that can add that little extra bit of credibility to give your sales a boost.


Are you ready to jump into the most active community, providing a wide range of experience, good quality training, website and hosting all thrown in for FREE.

You need a reason - the Why to get results

Oh yeah the limited availability is limited to your imagination….Are you ready to begin your online education at Wealthy Affiliate.

Special offers – yes we have them as well:

Join FREE and stay free for life.

Join FREE and upgrade to Premium Membership within 7 days for a discount.

Join FREE and upgrade later for a monthly Fee.

Credibility online sine 2005. 400,000 members and growing each day.

Your Choice. Your Business. Your Success.