Are You Leaving Money On The Counter?

This blog post forms part of a of a sequence on E-commerce which I am running over the next few days… Please bookmark or feel free to share if you find it useful.

If you missed any of my previous blog posts you can find them under Training Materials.

Keeping in touch with your past customers and visitors, is one of the easiest and most cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.

Collecting buyers email addresses is a given – after all you need to send them confirmation details, receipts etc. Just make sure you ask their permission to keep them up to date on future special offers.

Collecting visitor details is a bit trickier, and you must offer some kind of incentive in return for them handing over their valuable email address.

Here are several ways:

Discount Vouches are a very useful E-commerce tool image

Give a discount voucher off their first order.

The amount you are prepared to offer will depend on the profit margin in your business, and the drawback is you may only get the email addresses of people who were going to purchase anyway.

Run a competition to win one of your products.

Do make sure you are honest and pick a winner – put past winner details on your site to emphasise this.

Offer an insiders buyers guide.

If you offer technical products that can be tricky to understand – such as electronics, audio-visual etc, then write a short guide.

Offer a special report or tips guide.
If you sell golf equipment, search for articles on golf tips online, obtain the authors permission and compile them into a PDF report.

The Importance Of Managing Your List:

Depending on what E-commerce system your website is based on, you may already have the ability to manage email lists. If not, use a list management service, which allows you to set up Autoresponder sequences, multiple lists and send HTML emails.

Which brings me nicely to the next *must* send HTML emails!

HTML emails are the ones full of images and graphics, rather like webpages as opposed to plain text emails.


They are far more eye-catching, which is essential given the increasing amounts of email we get every day. You stand a better chance if you include images of your products – after all a picture is worth a thousand words, right? (the only exception to this is people selling non tangible products or services – for example, information products usually work better in text emails.)

What should you communicate in your emails?

Special offers:

Any products that you have put on special offer, sale items, end of line stock etc. Adding a message of limited availability or ends by a certain date will help increase response.

24 hours shopping facilitated by your E-commerce shopping cart

Seasonal offers:

Garden furniture and barbecues in Spring, for example.

Offers tied to special events.

New product reviews:

Reviews of the latest product offerings to hit your marketplace, will interest your customers.

Technical “how to’s”

If you sell any kind of technical product, your customers will appreciate the occasional how to guide. How to get the best out of your equipment, top tips, etc.

How many emails should I send from an E-commerce website

Frequency of emails:

I wouldn’t advise emailing your customers any more than once a week, and leave it more than a month between communications and they are likely to be forgetting about you.

There we have it.

Loads of ideas on how to keep in touch with your customers, and make sure you stay at the forefront of their minds. The cost is virtually zero, and the potential returns are massive.

As we close this Blog Post, I would like to ask 2 things of you:

1. Write me a comment.

2. If you found today’s Blog Post helpful, please take a moment to share on Social media.

I always love to hear what people think of my blog Posts and it also fascinates me the reach and depth a blog Post has within this wonderful platform.

If you have questions or need assistance please feel free to contact me. I will be happy to help.

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