Fourth Lesson – Slide Share

It’s time for your fourth lesson in the Slideshare for Business Crash Course. I hope you found lesson three informative and have researched your keywords and updated your first presentation on Slideshare.

How are you?

Welcome the fourth lesson in the Slideshare for Business Crash Course. Well, we are winding down to the end of this short course. However, there’re a few things we need to cover, so you can take full advantage of everything that Slideshare has to offer. That’s why in today’s lesson were going to go over some simple tips and techniques that you can use to help improve your overall results.

First, choose your topic wisely and do your research. When you take the time to plan your presentation, it will make the creation process much easier. When choosing a topic always keep your audience in mind.

Ask yourself:

  • What they are their interests?
  • What problems do they have?
  • How can you help solve those problems?

Create meaningful presentations:

When you stay focused on creating presentations that are relevant and hold value for your target audience, you will naturally gain more followers and attention for your business. Here is a nice presentation that talks about using your content to get results:

using your content to get results Slide Share Presentation

Just like on other social media sites, growing a community of followers is extremely important to your success on Slide share. When someone follows you, your updates will automatically show up in their news feed every time you upload a new presentation, giving them new opportunity to like, comment or share your content.

They will also be notified when you make or reply to a comment, which helps spread your reach even further. It also helps encourage social engagement. One of the best ways to grow your list of followers is by following and commenting on popular presentations related to your topic.

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Gaining Followers & Getting Comments

A good way to do this is to visit the home page Slideshare and browse through the top and featured presentations of the day. Look for presentations that have a lot of views and click through to see if it is being commented on by other members. If it is be sure to join the conversation, like and follow the publisher.

Choosing the correct title for your presentation

Use your title slide like a headline. Just like any other type of content creation your presentations have to grab the attention of prospective viewer’s. So it is extremely important that your first slide is well-designed, easy to read and very descriptive. Make sure that it emphasizes your topic and entices people to want to see more.

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Effective Marketing

Create a marketing strategy for your presentations. Just like promoting products and services your content needs a solid marketing strategy, so that you can increase its popularity.

Ask yourself:

  • Who are you going to market to?
  • How are you going to stand out from the crowd?
  • What features and benefits do you provide?
  • What message are you going to use to reach your target audience?
  • What channels will you share your presentation on?

If you have an effective marketing strategy in place before you upload your content it will help increase its exposure. It will also help increase the amount of likes, follows and shares it receives, as well as increasing the possibility of being listed as a featured or top presentation of the day.

Sharing Your Presentations

Share your presentations across multiple channels. Slideshare actually makes this very easy by integrating social sharing tools and giving you the ability to connect your account with your LinkedIn and Facebook profiles. You should also embed your presentations on your website, Blog and on social media sites like Facebook, LinkedIn, Google + etc. Remember a picture is worth a thousand words and this is especially true when it comes to marketing your business on Slideshare. Did you know that the human brain absorbs pictures much better and faster than words? That’s why, when creating a presentation that attracts attention, it’s important to use images instead of words as much as possible.

Add a Slideshare badge to your website. You’ve spent a lot of time creating a killers presentation and the end goal is to get as many people as possible to view, like and share it as possible. Just like other social media site, Slideshare provides you will multiple ways that you can encourage viewers to share your content including badges, widgets and playlists.

You will find a complete list with instructions here: Slide share badge for your profile

Homework

Brainstorm some topic ideas, do research on them and create a list of five presentations that will appeal to your target audience. This will give you a plan to follow and help you devise a marketing strategy for your content. You should also take some time to add a badge to your website and a widget to your Blog. That is it for today’s lesson. Do not forget to keep an eye out for my next Slideshare lesson. There will be some great stuff in your last lesson. We will be discussing the benefits of going pro and how to use Slideshare to generate a never-ending supply of new leads for your business.

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