It’s time for your fifth lesson in the Slideshare for Business Crash Course. I hope you found lesson four informative and have added a badge to your profile and a widget to your website. Well, we have come to the final lesson in the Slideshare for Business Crash Course. I sure hope you have enjoyed your lessons and learned a lot about using Slideshare to market and grow your business.
Today we are going to jump right in and talk about the benefits of upgrading to a pro accounts and how you can use Slideshare to generate new leads for your business. As we well know, Slideshare is a powerful platform that gives you opportunity to share presentations with the world. It also allows you to position yourself as an expert in your marketplace, by providing relative, helpful and informative content to consumers.
As your popularity on Slideshare grows, you may discover that you’ve outgrown your free account and it’s time to upgrade to Pro. When it comes to upgrading, there are three options available: silver, gold and platinum. Each one comes with added benefits, so you can easily increase your Slideshare presence as your business grows.
Advantages of Slideshare Pro Account
As expected a Pro account includes more bells and whistles than your basic free account, including:
- The ability to upload larger files
- Private and password protected presentations
- Longer, more professional videos
- Host meetings
- Track multiple presentations
- More in-depth analytics
- More control over your content and comments
- The ability to capture leads from within the platform
- Branding options that allow you to customize your profile
- The ability to remove third-party ads
Find out more about the cost and features here:
Slideshare as a lead generator
When it comes to generating leads with Slideshare there are a few things you should keep in mind.
The first thing is, you don’t have to have a Pro account to generate traffic and gather leads, but you do have to work a little harder at convincing viewers to hand over their contact information.
Here are a few thing you can do:
1. Always, include a call to action in your presentation.
Tell viewers exactly what they should do after they finish watching your presentation. For instance, you can tell them to share, like or get more information in the description box.
2. Sign-up Form
Always, include an easy to recognize link to your sign up form or squeeze page in your presentation, for instance My Free e-course at http://workingathometraining.com/splash/linkedin
3. Include a link in description as well.
It may not be click able, but it will give viewers a way to find you.
4. Offer an incentive in your presentation and description.
Give them a good reason to visit your website. If you give them a good reason, they will be more than happy to type or copy and paste your URL into their browser.
5. Encourage viewers to post and subscribe to your comments.
This way you will have more opportunities to connect with them and get their contact information.
If you do decide to upgrade to a Pro account, Slideshare makes the lead capture process even easier, by letting you turn on Lead Share, from within your account.
What is Lead Share?
Lead Share is Slideshare’s own service and it allows you to collect leads through your presentations. The amount of leads that you receive every month depends on your account level. Silver accounts get 30, Gold 75 and Platinum receive unlimited leads per month. Once you upgrade you will have access to the Pro dashboard where you can turn on and manage the “Get In Touch” feature. When it’s turned on, you will be able to set up customized lead forms and collect first and last names, email addresses, phone numbers, a company name and comment. You can segment leads by location, run multiple campaigns you’re your presentations, videos and documents. You will also be able to survey your viewers with custom questions.
Lead Share Presentation:
Stopping my Slide Share campaign why?
You should also be aware that your campaigns automatically stop once you have collected your allotted amount of leads for the month. It will turn back on as soon as your next payment is processed and your existing leads will carry over to the next month, so you don’t have to worry about losing access to them. The bottom line is Slide share is an extremely effective tool for promoting and growing your business. Once you learn how to present your content in a visually appealing way that attracts your target audience there is no limit to how far your business can reach.
As we close this final lesson, I would like to thank you again for joining me for this short course and I sincerely hope that you have learned a lot about how to use Slide share to your advantage! I wish you the best of luck and even though the course has come to an end I want you to know you can still feel free to contact me if you have any questions about how to use Slide share effectively.