Thank you for taking time out to read my latest Blog Post.
This blog post forms part of a of a sequence on Starting A Business which I shall be running over the next couple of days.
Please bookmark or feel free to share if you find it useful.
If you missed any of my previous blog posts you can read them at starting-your-business
Online Business or Not?
If you’re starting a business that isn’t based solely online, you’ll probably want to consider whether or not you will need an online presence. And the fact is, these days almost every business can benefit from having a presence on the internet.
It doesn’t have to cost a lot to build some sort of online presence for your company. In fact, you can use free tools to build a website, set up a blog, and of course you can use social media to advertise your presence.
Even if you don’t intend to do any selling online, you still need to be sure your business is represented online. Let’s say you’re a local paint contractor who deals primarily with customers only in your city or county. You still need an online presence.
These days, there are fewer people than ever are using traditional methods to find businesses like the trade press or the local yellow pages. Most people go online now, because they can find out a lot of information without having to spend a great deal of time making phone calls. They can also see samples or your work/products, find hours of operation, and even contact you by email or through your contact form.
If you think about it, this benefits you, too. If people are able to find the answers to simple questions within your faq or help pages, they are more likely to purchase from you (benefit to both parties – customer gets what they want, supplier (you) makes a profit). This means less work for you overall.
Social media is also important for nearly all businesses these days. Facebook, for example, can drive a large number of visitors to your business through word-of-mouth. Once a few people in your local area “like” your Facebook page, more people will see it and word will spread.
And don’t underestimate the power of online review sites such as Yelp, Google, Urbanspoon and Angie’s List. These sites allow visitors to review business and service providers, and a very large number of people use these sites before they decide which company to use or visit.
You should check review sites regularly to be sure that no one is leaving bad reviews for your company. Bad reviews can hurt your business more than you realise, and if someone leaves a bad review, you have a chance to contact them and ask them to come back to your company and give you a chance to make it up to them so they may leave a more positive review later. (But NEVER respond in a negative way to reviews! It will only make you look worse, even if you are in the right.)
As we close this Blog Post, I would like to ask 2 things of you:
1. Write me a comment.
If you found today’s blog post helpful, please take a moment to share on Social media.
2. If you found today’s post helpful, please take a moment to share on Social media.
I always love to hear what people think of my blog and it also fascinates me the reach and depth a blog has within this wonderful platform. If you have questions or need assistance please feel free to contact me. I will be happy to help.