Welcome back, we are getting towards the end of our ecourse on traffic generation. Our topic today takes advantage of a very under used resource. We are going to cover the following:

Traffic Generation Strategy #7: Submit To Directories

With online directories, you can add your website into specific categories and instantly establish back-links to your website, just be careful not to over-do it! You want to develop a natural back-link campaign!

Do NOT create thousands of back-links using automated software or services, otherwise you run the risk of being penalised by the search engines.

A few directories to consider are:
  • http://www.DMOZ.org
  • http://www.Lii.org
  • http://www.Info-Listings.com
  • http://www.Buzzle.com
  • http://www.MasterMOZ.com
  • http://www.maxpromo.com

I will leave you to create up to 3 backlinks on each of the directory sites above.

What are directory sites?

There are many different types of directory site. For everything that exists on the internet, there will be a directory (or more commonly, many directories) where sites can be listed and categorised.

Some of these directories will focus on particular types of web content such as:

– Article Directories,

– Videos Directories (you tube for example)

– blogs directories

However, at the highest level, there are many directories that list and categorise websites, and if you can get your site listed, it will be advantageous in traffic terms.

Quality Traffic = Quality Back Links = Quality Submissions
Free Option

A partial list of directory sites that will accept free submissions are listed above. It is advantageous in traffic terms to invest a little time registering and submitting your website. All directory websites which accept your site will generate a one-way link to your site, and could potentially send visitors, it is worth submitting your details to every free directory.

The Paid option

Paid directory sites tend to list websites quicker, compared to free directory sites. If you need to find a list of paid directory sites you can search under any of the search engines.

Incoming links:

If, for example, you have a one way incoming link from a page that has no Google PR, that link is significantly less valuable than one coming from a page that has already acquired PR8. However, note that it is called Page Rank and not Site Rank.

This is for the specific reason that every individual page of a website has its own PR, and internal pages are likely to have a far lower level of achieved PR than the homepage. Even though the DMOZ homepage has a PR ‘score’ of 8/10, the page on which your site will be featured (that therefore creates the one-way incoming link to you) is likely to have a far lower score. However, a small degree of the Page Rank ‘power’ of the homepage is spread throughout the site.

So, the PR of the homepage is still slightly relevant as far as the value of the incoming link is concerned. From this, you can draw two important conclusions. First, even if you are accepted for the DMOZ directory, there will be a one-way incoming link generated, but it will not have Google PR8 attached to it.

Secondly and in contrast, incoming links from sites that have highly rated homepages are more valuable than incoming links from sites that have no (or low) Google PR. Remember this latter point in particular, because the notion of generating links from sites with a high Google PR homepage will come up again many times during the course of this post.

Dmoz and a warning:

DMOZ – This is an important site directory, which is the ‘Open Directory Project’ or ‘DMOZ directory’. This directory site is completely free to apply for and to be listed in. This is worth doing, because the DMOZ directory is where Google and many other search engines obtain a lot of their information. The bad news is that DMOZ is an entirely voluntary project, staffed by voluntary editors, and it can therefore take anything between two months and two years for your application to be assessed. There is little you can do about speeding up the DMOZ editorial and acceptance process, so if you have not already applied to DMOZ, I would recommend that you do so immediately after finishing reading this.

In the future, apply to DMOZ as soon as you register your domain name, because even if you’re not going to build your website for six months, you can be pretty confident that they will not get round to reviewing it in that time. If your application is (eventually) successful, the results are almost always worth the wait. Because the DMOZ directory has so much ‘clout’ with Google, a listing in the directory automatically means that your site will receive a significant search engine ‘boost’. In addition, getting your site listed will generate a one-way incoming link from DMOZ.

I will see you with the last traffic generation strategy in this series tomorrow.

Best regards


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