Thank you for taking time out to read my latest Blog Post.
This post forms part of a of a sequence on Facebook Strategies which I shall be running over the next couple of days.
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If you missed any of my previous blog posts you can read them at Advertising & Marketing
There are Facebook pages and there are “Facebook Pages.” Some pages are just there. They exist, they are boring and they do nothing to draw in their audience. Other pages have the ‘wow’ factor. They are attractive, they offer great value and the audience is drawn in. Which type of Facebook Page do you have? Here are some top-secret tips to help you run a successful fan page that not only brings people to your page, but helps you grow your fans and likes.
#Start With an Incredible Cover Photo
The image at the top of your page can draw you in. It can capture your imagination and take you to some place beautiful. Make sure that you understand the importance of your cover photo and that you choose one that will work for you. There are tons of online resources to help you with this.
#Create a Profile Image That’s Unique
When it comes to profile pictures, we tend to stick a picture of ourselves up there and that’s that. But there is so much value in using a unique profile image that your audience will remember or associate with. Start with defining what your business about. Then try to create an image that is memorable and creates strong branding. Hire a visual artist if you need to. It’s worth it!
#Make Use of the Facebook Page Apps
Facebook offers you some great apps, so make sure to explore them and make use of it. Add any that are appropriate. Don’t be afraid to make use of several. It will help to increase your viewers along with your likes.
#Post Regular and Engaging Posts
Creating a post now and then isn’t good enough. You need to have regular posts every day so that you show up in the news feeds and so that your fans look forward to your posts and are ready to read and share those posts. In addition, you need to make sure you have engaging posts so that they encourage your fans to comment and participate in a discussion. This will help to increase your reach.
#Strong Call to Action
It is very important that your Facebook page has a strong call to action, because without it your visitors won’t know what they are supposed to do. Ask friends to click the ‘LIKE’ button in a clear and concise way that leaves no room for mistakes.
Growing your fan base is an important part of your Facebook Page but what’s just as important is having fans that will engage on your page.
This means that you will have fans that will like your page, comment on posts and share posts because they want to, not because they are being enticed to via a prize such as a free giveaway or coupon. It call comes back to providing good content.
#What is Good Content?
Good content will play on life, living situations and interests of your target market. It can be related to day-to-day life and should provoke a personal response immediately. It relates to all kinds of content, asks for the opinion of users, and tells interesting stories. What it does is create a town square attitude where users gather to socialise and find something interesting to engage with like minded people. If you are still unsure of how to create strong content, then have a look at some of the Facebook pages created and managed by large companies such as Proctor & Gamble.
You can create this kind of content by defining your target market and then determining what relevant topics are for that market. Then create themed content that you can schedule so that you have constant posts going out to your users. You can use some of Facebook’s options, such as Facebook ads to target your audience and expand your reach through your posts.
To make sure you are on target and getting the ‘reach’ you are after, you should use Facebook Page Analytics to analyze your posts. This can provide you with sound information that will allow you to be able to make good decisions related to your posts and future posts that you might make.
There are many ways you can build your fan base that won’t actually help your business prosper, so keep this in mind. However, by taking the time to bring targeted traffic to your Facebook Page and growing a relevant fan base you can enjoy the full benefits of the work you put into this.
Long term your goal is to continue to grow your fans through ‘Likes’ and for them to love what you offer so much that they tell their friends who in turn tell their friends and that reach can continue to expand and grow, offering you a very powerful marketing opportunity.
How to Grow Your Facebook Fans on Your Page
Facebook has changed the way we grow our businesses. Your Facebook Business Page is a great way to bring together a targeted audience. Your goal is to grow your fans or ‘Likes,’ but remember you don’t just want anyone clicking the Like; you want to bring to your page those that have a genuine interest in your products/services. While no Likes will be turned away, untargeted ones are not going to grow your business. Here are some strategies to grow your Facebook fans on your Page
#A place for Fans to gather
Using your Facebook Page as a place for your fans to gather is great, but you will want to make sure that your posts are interesting and engaging. Good posts will get your followers commenting and engaging each other, along with sharing these posts to non-followers, who in turn might find it interesting and ‘Like’ your Page.
Invite a couple of others on board as Admin of your Page. They can then suggest it to their friends and your reach can grow. In addition, having more than one administrator can offer different perspectives, which can help to keep the page interesting. It can also make responding to posts and comments more efficient. As your page grows, the more admins you should consider having.
Encourage your visitors to post pictures on your wall, which will help your Facebook page to show up in the News Feed. Facebook users love pictures, so take advantage of them and encourage your followers to openly share their photos.
Inspirational images are well received. In fact, they are one of the most popular shares on Facebook so make sure to include them on your Facebook Page.
If you have a Brick & Mortar business, you can use your print media to encourage ‘Likes’ for special deals and discounts. You can also take advantage of Facebook Offers.
If you have a large email list, you can suggest to those on your list to ‘Like’ your Facebook Page. You might also tell your Twitter followers to come over and ‘Like’ your page.
Take advantage of Facebook Ads, which are easy to set up and very affordable. It’s a great way to target your traffic and bring in more ‘Likes.’
The most important tip I could give you is to employ a strategy and implement it fully.
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