Third Lesson – Slide Share
It’s Pete here with your third lesson in the Slideshare for Business Crash Course. I hope you found lesson two informative and have tweaked your profile and uploaded your first presentation to Slideshare.
Using SEO in your presentations
Today we are going to talk about some of the benefits of using Slideshare to market your business and the importance of using good Search Engine Optimization (SEO) in your descriptions and your presentations.
With social marketing becoming increasingly popular, it is even more important for business owners to stay current with all of the ways potential customers are searching for information. Slideshare is one of those ways and it can be an extremely important part of your marketing strategy when used correctly. When you first visit the Slideshare homepage, you are instantly presented with the top and featured presentations of the day. Your goal as a business owner should be to get your presentations listed there. To make this happen it is important to create and upload content that is both visually and mentally stimulating to viewers. This is especially true when you are trying to promote your products and services on this particular platform, because when most people think slide show they think ‘BORING’ and it’s your job to prove them wrong.
Slideshare Presentation Tips & Tricks
Here are some quick tips for creating powerful presentations of your own:
1 – Keep your presentations short, sweet and to the point. A good rule of thumb is to use no fewer than 10 and no more than 50 slides, unless you have a really good reason.
2 – Keep it entertaining, by including unexpected visuals, sound and humour when appropriate.
3 – 15 words or less! When adding text to your slides less almost always better. If you can not summarize what you have to say in 15 words or less try breaking it up into additional slides.
4 – Keep your text to a minimum and your fonts big. A 30-point font works great for most presentations, because it is easy to read.
5 – Consistent design counts. Just because you can add special effects and cool clip-art to your slides does not mean you should. It is important to use visuals to enhance the message you are trying to convey rather than just to decorate an empty slide.
Key Words for SEO
I mentioned in your last lesson, that using good keywords in your titles, descriptions and within presentations is extremely important.
There are two reasons to do this, firstly good Search Engine Optimization techniques will help your target audience easily find your content. The second reason is Slideshare transcribes your presentations, this means search engines like Google will index them very quickly.
Here a few quick guidelines that will help ensure they’re listed properly:
1 – The title of your presentation is important because it is the first thing that people see and it shows up as the click able link in the search engine results. So be sure to be as descriptive as possible and include relevant keywords.
2 – The description of your presentation should be around 150 – 350 words, content rich and include good keywords for optimum results.
3 – The tags for your presentation should be chosen carefully, because they will most likely be what people type into the search field. You can add up to 20 tags, so try to think about use all of the ways and keywords that people might use when searching for the information you are presenting.
4 – The category you add your presentation to is important as well. Choosing the right category helps ensure that your audience finds your presentation.
Another thing to keep in mind is that uploading content to Slideshare allows you to take advantage of their domain authority, so a well-crafted and SEO friendly presentation can help increase the search engine rankings for your business website as well.
Choosing the correct title for your presentation
Use your title slide like a headline. Just like any other type of content creation your presentations have to grab the attention of prospective viewer’s. So it is extremely important that your first slide is well-designed, easy to read and very descriptive. Make sure that it emphasizes your topic and entices people to want to see more.
Before your next lesson, I would like you to spend some time optimizing the presentation you created for the search engines. Make sure that you include a catchy, keyword focused title and description. You can do free research with the Jaaxy keyword search tool to help you.
That is it for today’s lesson. In your next lesson, we will be talking about some simple tips and techniques that you can use to improve the results you receive from Slideshare.