Thank you for taking time out to read my latest Blog Post.

This blog post forms part of a of a sequence on Starting A Business which I shall be running over the next couple of days.
Please bookmark or feel free to share if you find it useful.

If you missed any of my previous blog posts you can read them at Training & Resources

Why Use a Business Blog?

Business organisations who already have a successful high street presence may wonder why it is vitally important to have an online presence in spite of the current successes they are enjoying. Business blogs are crucial to ensure the success they currently enjoy can be maintained, and the customer base they already have will continue to expand and grow. Blogs can be a meaningful addition to any business, they can add value which would not be possible without the use of a business blog.

Five reasons why a business blog is crucial…

Here are the top five reasons why a business blog is crucial for today’s online enterprise.

1. Personality

Sites that have a real person behind them will stand out in comparison with other sites that are static. People want security and having a real person behind those texts and graphics who is willing to respond to their queries and problems is certainly very assuring. Blogs let your visitors post comments on those posts which interest them, and you can respond too them, thus creating a special kind of rapport that is not possible with a static website.

2. Updated Content

People want the latest information and news and love new updates. Blogs are a great way to connect with your visitor and post relevant and fresh information that can be shared with your visitors.

3. Search Engine Optimisation

All webmasters know that 80% of the traffic they receive comes from search engines. This is the best way to drive targeted traffic to your site. People who are looking for specific products and services would use the search engines to look for it and having a presence on these platforms is a fantastic way to drive targeted traffic to your site. Blog pages are indexed more easily then static pages and this is a great way to get on the search engine without too much hassle.

Essential Business Tools - Blog

4. Traffic

It is a lot easier to channel traffic to a blog rather than to a static website. Blogs have the unique ping function, that let you ping the search engines whenever a new post is uploaded and this will get the search engine spiders running to your site. If the spot is new and fresh then your pages will get indexed by these spider programs and you stand a good chance of appearing on the search engines whenever a search is made for that keyword.

5. Maintenance

Blogs are very easy to maintain and internal links are automatically created as soon as the post is published. This is not possible in static HTML pages, where you have to manually link them together to create a logical sitemap. This takes more time and effort and is a lot more technical aspect to be worrying about when you should be focusing on the running of your business.

Business blogs are becoming an indispensable part of the online entrepreneurship and a concept embraced by many large organisations such as Microsoft and Sun Micro-systems. If these Internet giants, these well-established names are using business blogs as part of their business strategy shouldn’t you be considering this as well?

As we close this Blog Post, I would like to ask 2 things of you:

1. Write me a comment.

If you found today’s blog post helpful, please take a moment to share on Social media.

2. If you found today’s post helpful, please take a moment to share on Social media.

I always love to hear what people think of my blog and it also fascinates me the reach and depth a blog has within this wonderful platform. If you have questions or need assistance please feel free to contact me. I will be happy to help.

Best regards


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